JAPANESE HERITAGE NIGHT
This Instagram post announced the highly anticipated release of the LA Kings' Japanese Heritage Collection. Using graphic elements provided by the Kings, I aligned our brands for a cohesive announcement. I incorporated various stickers, including an outlined hockey puck and a dotted comic book background, to enhance the visual appeal.
ARMENIAN HERITAGE NIGHT
This post announces the limited release of Armenian Heritage Night. I used elements provided by the Kings, including the rug carpet background, Kings logo, and rug border, to showcase the merchandise.
LA GALAXY SALES ANNOUNCEMENTS
This post was created to announce two different sales for LA Galaxy retail. I used the template provided by LA Galaxy to maintain consistent branding. However, I had to get creative with naming the sales and adding the terms for the 'Spend and Get Sale'. Although this post was not used in the final sales announcement, this design taught me how to utilize artboards and the Gaussian Blur effect.
CLIPPERS SALES ANNOUNCEMENT
This post was used to announce the Clippers Sale. It was challenging to create because I didn't have access to the Clippers branding kit. I had to search online for their font, colors, and various assets. I also reviewed different posts from the Clippers Team Store on Instagram, replicating their design elements and incorporating features I felt matched the brand, such as the white grid and BOLD font.
HERITAGE NIGHTS COLLECTIONS ANNOUNCEMENT
This post was made to announce the launch of our Heritage Collections page. I had a lot more leniency on this design because it allowed me to use all the elements from previous heritage nights. I looked up inspiration from other sports teams and multicultural events to get an idea of how to showcase all the different heritage nights.