WALL STREET JOURNAL CASE COMPETITION
Table of Contents
Executive Summary
SWOT Analysis
Customer Environment
Research Methodology
Target Market
Message Strategy & Tactics
Conclusion
This presentation was developed for the AMA (American Marketing Association) club case, where we tackled the challenge of increasing college student subscriptions to the Wall Street Journal. We employed various strategies to address this issue and received a Commendable Mention at the AMA conference in New Orleans. I designed the proposal, incorporating the Wall Street Journal's primary and secondary colors and their slogan, "Trust Your Decisions."
NIKE: PROJECT SHAPE INITIATIVE
Company Diagram
Research Methods
Timeline
Purpose
Plan of Action
Call to Action
Nike: Project Shape is a class project where we were tasked with evaluating a significant public issue faced by Nike. We utilized various evaluation methods to identify a solution, including the Global Reporting Initiative (GRI) and the United Nations Sustainable Development Goals (UNSDG). This project enabled us to think critically and apply real-world tactics to create solutions for the issue.
FREELANCING PROJECTS
A brief presentation I created for my freelance clients, focusing on enhancing their Instagram portfolios and increasing brand awareness on their social media pages. This includes some of my personal photos I edited using Lightroom.